5 Branding Tips

We covered this in our March newsletter but I thought is was worth mentioning again.

5 Tips for Branding your events, weddings and parties. 
(These tips can be applied to your business too.)

Building a strong brand is not just for large corporations or small businesses. An effective brand can create the mood and atmosphere of your celebration. Below are 5 ways you can brand your next event. For more solutions give us a call!

1. Color
Color stimulates various emotions and carries with it subconscious associations to various elements and characteristics of an event.

2. Design element or event logo
A simple monogram, motif or graphic pattern can be used on all the details and elements for your event. The design can be lightly introduced in the save the dates and through to the menu cards, programs, seating charts, embroidered designs, gobos and favors just to mention a few.

3. Emotion
Events are more than just creating an event from an inspiration board. Celebrations are about the emotions and feeling you want your guests to experience. Creating and carrying the atmosphere in your venue, food, stationery, flowers, and attire is key to creating that mood for your guests.

4. Consistency
To build a successful brand you need to make it memorable. How do you make people remember things? You repeat them. Using some of the elements above to create consistency is key to branding your event. Having a designer create the details of your event brings us to the next tip.

5. Uniqueness
Using all of the above elements to brand your celebration will only get you so far because there is another important fact to consider, uniqueness. The celebration is held to celebrate a person, couple or special moment. Creating a celebration that truly reflects the events core reason for celebrating is truly branding an event.

For more tips and inspirational ideas on how to brand your next celebration stay tuned we have more ideas coming down the pike. Don't forget to take advantage of our 10% discount this month.