Does your company have a brand?

We not only (brand) style your celebrations with details but we also help brand companies. Branding your company should be one of the top priorities these days. Companies have gotten where they are today because of their branding. For instance, Coca-Cola is where they are today because of their brand. They have been the top global brand for over 10 years. Google has made its way up the ladder going from #20 in 2007 to #10 in 2008 and is currently placed at #7 among the best global brands. Branding your company will take you one step ahead of the game. The companies that have the best global brands have succeeded because of branding.

View the best global brands.

Branding Tips:
• Focus on what your business achieves for its customers. Your brand is NO GOOD to you if it isn’t delivering what customers want. Customers come FIRST.
• Take ownership of your brand. Pay attention to customers’ needs, but you should still control what you want your brand to mean to them.
• Be honest. If you don’t believe in your brand, no one else will.
• Keep your brand simple by focusing on a small number of key brand values.
• Be consistent. Every aspect of your business should make customers feel the same way about you.
• Be thorough. Look at all your systems to make sure they help to support your brand
• Involve employees. Make sure they understand your brand and believe in it.
• Communicate your brand. Make sure every advertisement, brochure and letter helps reinforce the same message. If you have a logo, use it EVERYWHERE, but make sure the quality is CONSISTENT.
• Meet and exceed what your brand promises. Failing, just once, can cause lasting damage to your brand.
 • Manage your brand. Continually look for opportunities to make improvements. And don’t be afraid to make changes to reflect shifts in the way you do business or new trends in your market.

View additional Branding Tips

5 Branding Tips

We covered this in our March newsletter but I thought is was worth mentioning again.

5 Tips for Branding your events, weddings and parties. 
(These tips can be applied to your business too.)

Building a strong brand is not just for large corporations or small businesses. An effective brand can create the mood and atmosphere of your celebration. Below are 5 ways you can brand your next event. For more solutions give us a call!

1. Color
Color stimulates various emotions and carries with it subconscious associations to various elements and characteristics of an event.

2. Design element or event logo
A simple monogram, motif or graphic pattern can be used on all the details and elements for your event. The design can be lightly introduced in the save the dates and through to the menu cards, programs, seating charts, embroidered designs, gobos and favors just to mention a few.

3. Emotion
Events are more than just creating an event from an inspiration board. Celebrations are about the emotions and feeling you want your guests to experience. Creating and carrying the atmosphere in your venue, food, stationery, flowers, and attire is key to creating that mood for your guests.

4. Consistency
To build a successful brand you need to make it memorable. How do you make people remember things? You repeat them. Using some of the elements above to create consistency is key to branding your event. Having a designer create the details of your event brings us to the next tip.

5. Uniqueness
Using all of the above elements to brand your celebration will only get you so far because there is another important fact to consider, uniqueness. The celebration is held to celebrate a person, couple or special moment. Creating a celebration that truly reflects the events core reason for celebrating is truly branding an event.

For more tips and inspirational ideas on how to brand your next celebration stay tuned we have more ideas coming down the pike. Don't forget to take advantage of our 10% discount this month.

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This is a great article from Visual Ambassador. Worth reading!